Nature or biodiversity is relevant to all businesses, irrespective of their sector or size. Sometimes there’s a really obvious link to biodiversity – for example a housing developer will need to achieve 10% Biodiversity Net Gain on a new development and will need to restore or create habitats to more than make up for what will be lost. Some businesses will need to delve a bit deeper into their supply chain. A fashion retailer would look at where their garments are manufactured to find the impacts the manufacturing process is having on biodiversity. For example, the production of raw materials is likely to be where the biggest impacts on biodiversity lie (e.g., from intensive farming of cotton or sheep grazing).

Nature Positive Business is a nationally-recognised issue, with the Confederation of British Industry stating "Firms must understand how their activity can lead to nature loss.. you can't be net zero without being nature positive" and The Green Finance Institute has established the Group of Financial Institutions for Nature (G-FIN) which is committed to the development and expansion of high integrity nature markets in the UK.