“Every important victory that has been secured, from the saving of the whales in the 1970s to the turning of the tide on the destruction of the ozone layer in the 1990s, has happened because of small groups of passionate, brilliant people – supported by the generosity of philanthropists large and small. Giving a small amount each month to one of these organisations is a meaningful, radical and powerfully rewarding act, one which far too few people in our society have discovered. The three most effective things any one of us can do towards fixing this, the mother of all issues, and moving our civilisation into a new age of harmony with nature are: to vote with nature in mind; to buy stuff mindfully; and to choose a nature organisation to support with whatever regular amount you can afford. Once you start, you won’t stop. And when your children or grandchildren one day ask you what role you played in all of this, you’ll have an answer for them”.
Ben Goldsmith, writing for Lux magazine
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